STRATEGY
IN
ACTION
Initiativa helps organizations turn strategy into action, ensuring transformation delivers real business impact.
As a Planview Elite Partner, we give business and technology leaders the strategic foresight to prioritize initiatives, execute within constraints, and adapt with confidence.
We specialize in Strategic Portfolio Management (SPM), Capital Planning, and Enterprise Agile Planning (EAP) — modernizing planning, portfolio management, and project delivery at scale.
With a proactive consulting approach and deep industry expertise, we drive measurable ROI for clients in finance, energy, mining, production, retail, and technology.
We have successfully implemented Planview solutions for leading enterprises across Europe, Latin America, North America, Australia, and New Zealand.
Connecting Strategy with Execution.
Accelerating Transformation.
WHY INITIATIVA
OUR TEAM
Aarnoudt Oskam
Managing Director and Founder
Aarnoudt brings over 25 years of experience in consulting, business development, and enterprise solution sales. His expertise lies in connecting strategy with execution, helping organizations accelerate transformation and achieve tangible results. He has led Initiativa to become a trusted partner for clients across Latin America, Europe, the United States, Australia, and New Zealand, delivering impactful solutions in sectors such as mining, production, energy, banking, retail and government.
Laurent Haumonté
Director of Capital Planning
Laurent is a strategic advisor in capital management, decision-making, and execution. He helps organisations build the discipline and methods to prioritise what matters, allocate resources effectively, and deliver consistent, sustainable value. Known for his clear thinking and structured approach, he supports leadership teams in navigating complexity and driving long-term impact.
Rodrigo Haussmann
Strategic Engagement Manager
Rodrigo specializes in stakeholder alignment and strategic engagement, ensuring that Initiativa’s solutions are tailored to client needs. His expertise lies in facilitating effective communication and collaboration across all levels of an organization.
Favela Rodriguez
People, Finance and Operations Leader
Favela brings over a decade of experience in project management, operational excellence, and financial oversight. As a LEAN and AGILE practitioner, she is passionate about optimizing processes and driving organizational transformation.
Juan E. Rodriguez
Solution Architect
Juan oversees the successful delivery of client projects, ensuring that initiatives are executed efficiently and effectively. His attention to detail and commitment to excellence make him a vital asset in achieving strategic objectives.
Daan Feelders
Business Development Manager EMEA
Daan leads business development across Europe, combining strategic insight with a consultative approach to help organizations bridge the gap between strategy and execution. His work focuses on aligning enterprise goals with actionable portfolio management solutions.
Santiago Bayona
Business Development Manager LATAM & ANZ
Santiago drives growth in LATAM and Australia/New Zealand, helping clients turn strategy into action through Planview solutions. His focus on strategic alignment and transformation enables organizations to achieve outcomes, with an emphasis on long-term partnership and value creation.
Luis Carlos Rodriguez
Solution Architect
Luis Carlos provides expert guidance on the implementation and optimization of Planview solutions. His deep understanding of functional requirements ensures that clients achieve maximum value from their strategic initiatives, enabling efficient and scalable execution.